Burger King ‘Hijacking’ Christmas

BBH’s strategy for Burger King UK was to cut through the busiest time of year by subverting festive traditions, with our creative campaign - ‘Hijacking Christmas’.

Leaving the magical moments to other brands, Burger King’s ‘hijack’ takes on one of the biggest icons of the season: Santa Claus.

The Christmas OOH executions play on the dual meanings of ‘Whopper’, which can describe both Burger King’s signature burger… and an exceptionally big fib.